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Serge
Giovanni
Sforza Riubini
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Registered:
The
International Register
of Arms, 10th January
2026. Registration No.
0776 (Vol.5).
Arms: Per pale Azure
and Or, in chief a
fleur-de-lis, dexter a
sun in his splendour
above a crescent,
sinister issuing from
fess point an arm
embowed holding a
sword erect and crowned
all counterchanged; on a
chief Gules an eagle
displayed beaked and
membered Argent charged
on the breast with an
estoile of eight points
and holding a key in
fess ward downwards to
sinister Or.
Crest: Upon a helm
with a wreath Azure, Or,
Gules and Argent,
between two griffin
wings, the dexter
fingered Argent
membraned Gules and the
sinister fingered Gules
membraned Argent,
a sun in splendour Or
charged with a crescent
Argent. Mantled Azure
doubled Or.
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Supporters: Dexter;
a griffin
rampant per fess
Argent and
Gules,
armed Gules the
wings fingered
Argent membraned
Gules,
Sinister; a
griffin
rampant per
fess Gules and
Argent, armed
Argent the
wings fingered
Gules
membraned
Argent. Motto: Cognitio Fortitudinem Meam Est
Historic:
Switzerland. Illustrated
by Laurent
Granier.
The
composition of
the coat of
arms of the
Sforza Riubini
lineage
evolved,
dating back to
the 16th and
17th
centuries,
refined at the
beginning of
the 19th
century. The
year 2007
marks the
creation of a
recent
artistic work
by Laurent
Granier, based
on family
archives rich
in occult
heritages –
notably the
Benandante
lineage of the
armiger's
great-grandmother
Riubini and
the Masonic
roots on the
paternal side.
Set
against a red
background, a
vibrant colour
representing
courage and
spiritual
passion, a
silver eagle
with
outstretched
wings dominates
the space.
Without
superfluous
ornamentation
such as a halo
or crown, it
embodies natural
power and
indomitable
lineage. In its
talons, a golden
key gleams,
promising access
to ancestral
knowledge, while
a golden star
adorns its
breast, guiding
it toward a
luminous
destiny.
The Lower Part
of the shield,
divided per
pale, signifying
a celestial and
terrestrial
duality has to
the right (left
for the
observer), on a
deep Azure
(blue) field, a
golden sun
shining
brightly, a
symbol of life
and intellectual
clarity,
accompanied by a
golden crescent
moon beneath its
rays, evoking
cycles of
renewal and
intuitive
wisdom. This
golden harmony
on a blue
background
weaves a link
between reason
and mystery, a
heraldic rarity
suggesting a
unique spiritual
elevation. On
the left
(right), against
a field of
brilliant gold,
an armored arm
emerges, holding
an upright Azure
sword , crowned
with an Azure
crown. This firm
and resolute arm
embodies
strength and
defence, the
sword
symbolising
decisive justice
and the crown
sacred
authority, all
bathed in the
golden
generosity of
the background.
At the chief of
the main field,
a fleur-de-lis
parted in gold
and azure rises
like a bridge
between the two
fields, uniting
light and shadow
in a symphony of
purity and
balance.
A silver helmet
, slightly
tilted to the
right (dexter in
heraldry),
adorned with
Azure and Or
(gold) mantling
, testifies to a
nobility forged
in hardship, its
orientation
suggesting a
mystical
intuition. At
the summit, the
crest features a
golden sun
enveloping a
silver moon ,
surrounded by
red griffin
wings , merging
solar and lunar
energies into a
transcendent
power.
On either side
of the shield,
two red griffins
with silver
bellies stand
guard, their
hybrid forms
evoking fierce
protection and a
link with the
primordial
forces of the
earth.
The motto"
Cognitio
Fortitudinem
Meam Est" can
be translated
to Knowledge
is my strength
of Knowledge
is my courage.
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The
Armorial Bearings of Serge Giovanni
Sforza Riubini
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