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The
arms represent the
armiger’s Portuguese
ancestry. The wavy
partition represents the
public and private
worlds; the
entrepreneurial verve
and the vitality of
business and the
dedication to family and
country, respectively.
The lion is the strength
of leadership and
courage; greatness of
mind and generosity. In
the rampant stance, it
highlights the armiger's
ability to lead and
never back down from
challenges and his
predisposition to hard
work and creativity in
business. The lion is
armed and langued
demonstrating a
determination and
eloquence in the face of
opportunity.
The
Lion Rampant argent,
armed and langued azure,
illuminated by the
bright light of the star
is the insignia of his
lineage – Dias Branco -,
which reflects resolute
individuals, who do not
retreat and are always
ready to attack or
defend their
commitments, and despite
adversity they bring
with them the brightness
of faith, which sees
solutions to problems
and creates light in
darkness.
The
lion brings in its
legacy: the ears of
wheat, the labour of
nourishing its people,
still representing their
children, who perpetuate
their work, Sowing hope
and prosperity. The
carnauba, Copernicia
Prunifera - is the
species of palm tree
symbolic of its people
(Ceará / Brazil, known
as "tree of life"), for
offering a multitude of
uses to humanity. This
tree also represents the
impetus of the armiger,
who has, since youth,
made many commitments
and multiplied them,
becoming a symbol of the
entrepreneurial force of
his people.
The
heraldic rose represents
moral integrity and
recognized merit. In
this emblem, it is his
reverence for ancestry,
but also deals with
social recognition of
the relevance of his
work, which made him an
emblem of praise. The
red bud in the heart of
the rose and its five
petals represents the
amalgam of maternal
moral reserve and love;
all the petals represent
her children.
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